Mert G.

More about Mert G....

What do you love about your job?

As a culinary photographer, I find immense joy in capturing the essence of food—not just its visual appeal, but the story it tells. Each dish represents a journey, a blend of ingredients, cultures, and the passion of those who create it. My background in marketing and brand storytelling allows me to understand the narrative behind each plate, whether it’s the legacy of a family recipe or the innovation of a Michelin-starred chef. Communicating with chefs and outlet owners is where my communication skills shine, as I immerse myself in their vision, translating their passion and craft into powerful, evocative visuals. I love how photography becomes a bridge, connecting the creators with their audience, highlighting not just taste but experience. My passion for food fuels this process, driving me to capture not just what a dish looks like, but what it feels like to savor it—the warmth of freshly baked bread, the delicate artistry of a plated dessert, the vibrant colors of farm-fresh produce. It’s not just photography; it’s storytelling through flavor, culture, and craftsmanship.

What types of shoots have you done and how did you make them special?

I have explored various genres of photography, capturing moments across different domains. However, the most special shoots for me are those where human interaction and craftsmanship are at the core, such as in culinary photography. There’s something magical about witnessing a chef’s hands delicately plating a dish, or a baker perfecting their craft with years of experience etched into each movement. It’s in these moments that storytelling truly comes alive the passion, precision, and artistry reflected in every detail. Capturing that essence through my lens allows me to share not just an image, but the soul behind the creation.

A fun fact about this photographer

For 16 years, I held the role of a marketing manager in global enterprises, where I honed my skills in brand strategy, market analysis, and team leadership. This extensive experience provided me with a deep understanding of consumer behavior, effective communication strategies, and the dynamics of global markets. Working with diverse teams and high-profile brands, I developed a knack for storytelling, translating complex ideas into compelling narratives that resonate with audiences. This background now enriches my approach to photography and brand consultancy, allowing me to craft visuals and strategies that are both impactful and aligned with market expectations.