Tracey M.

Note moyenne de 4.9 sur 5 basé sur 65 avis

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Prior to commercial photography, Tracey built a career within the fashion, outdoor, fitness & tech industries, where her focus was to craft products and stories. She now utilizes her combined creative forces to showcase products and stories through visual photo content. During her years in design & merchandising, Tracey was simultaneously educating & practicing her technical photography, composition, indoor/outdoor lighting, and editing skills.

Tracey's profile summarizes the magnitude of creative work accomplished in several medium formats; from
photography, prop styling, creative direction, design, trend consulting, merchandising, marketing copy, product strategy, and color/pattern mix. She has a deep understanding of socio-economic trends, products, brands, and consumer archetypes. Hence, possessing a strong sense for brand identity, story-telling, seasonal initiatives, product positioning and end-use features. Over the years, she has also partnered with marketing teams to direct photoshoots, select/edit images, brainstorm themes, visually merchandise displays, proof-read lookbooks & ecommerce sites, curate music playlists, as well as provide briefs to innovation teams, graphic/textile artists, agencies, and fellow photographers. Both the right and left side of her brain work.

Having worked for several different companies while traveling the globe, Tracey sees products, activities, faces, & places through both a creator’s eye along with a consumer’s eye. There’s a big appetite for adventure and the products/services which are geared toward it. She loves collaborating with people to highlight their soul and humanity, as much as partnering with brands to build their visual voice & vibe.

Gaining vast experience in all types of markets on both the product creation side as well as the visual storytelling side sets Tracey apart from others while her energy and solution-driven organizational ability would be big assets to your team's projects.

Markets of expertise: Outdoor, Fitness, Nutrition, Wellness, and Travel.