Even though my hands-on photography experience is short, my background and past work experience is what built my skills and talent. I worked as the Art Director for Playboy Magazine Serbia and the Photo Editor for Esquire Magazine Serbia. This is why I have years of experience working with photography and photographers, as the person in charge of photo shoots, picking and editing editorial photos. In addition, I spent 4 years as the Art Director in two major global creative agencies, McCann Worldgroup and Grey Worldwide WPP, with duties that also heavily involved photography and photo shoots for ads and commercials.
I love food. And you have to love what you shoot - this way you get honest and talking photos. An amazing photographer I know and used to work with actually once asked me to make some food so they could try out doing stock food photography. As experienced and skilled as they were, the food just didn't work. I jump in, humbled by the equipment and work they had behind them and as per their statement, do a much better job. It's not all about what you know, it's also what you feel and see.
What types of shoots have you done and how did you make them special?
I mostly did food and drinks shots in the restaurants I work for. Being the Creative Director and Photographer, I think what makes them successful is the fact that I am the one who's going to work further with the shots so I know exactly what story I want to tell on social media and how I want to tell it.
Awards, honors, and recognitions received
I would list successful social media engagement.
A fun fact about this photographer
I fell in love with iPad Pro once I started using Lightroom with the Apple Pen - truly the best way to edit.