Nicole Gonzalez, professionally known as Luna Alaina, is a New York City-based photographer with over 11 years of professional experience in the genres of portraiture, fashion, lifestyle, commercial, and eCommerce photography.
She has worked with numerous up-and-coming designers, brands, and models. Storytelling is her passion and photography is one of the many ways she is able to tell stories.
I love capturing the pure essence of a story. I love making people feel good when they look at images of themselves. I love when clients feel good about the images that represent them and their brand.
What types of shoots have you done and how did you make them special?
I have done lots of portraiture and fashion shoots. I always make sure to communicate with the client or subject to be clear on the visual direction of our shoots and the overall essence that should come through in the final images. I will sometimes create a vision or mood board for my clients to make sure we are on the same page. If I am not shooting with a designer, I will even offer suggestions on what type of apparel the client or subject should bring in order to get the best outcome and most versatility out of their experience.
For e-commerce and product shoots, my core focus is bringing the value and integrity of the product to life via my photographs. If it's still life, I will suggest props, styling, etc. that falls in line with the brand identity and the integrity of the products. For fashion eCommerce and model product shots, I always make sure to direct the model in line with the brand's identity. This also includes coordinating my lighting to fit as well.
Awards, honors, and recognitions received
My photography has been published in Scorpio Jin Magazine, Borealis Magazine, and I have been featured in Vogue Italia.
A fun fact about this photographer
I am also a film writer and director. I have made two short narrative films that have both won multiple awards. I am also an actress (just for fun). I was also a working makeup artist for two years.