Madison Automotive Photographers

I love photography. However, my career path started in a different direction, which actually helped me be a better photographer. I started my career as an art director with ad agencies and Fortune 500 corporations. I’ve art directed many photo shoots with nationally-recognized photographers, concepting the idea, then supervising the photographer to capture the image consisting of products, fashion and editorial imagery. Photography can be expensive. Clients like to save money. Often, to protect the budget, I would take the photo and build it into something that would be cost-prohibitive, or even impossible, to create in-camera. I’ve taken that experience and put it behind the lens. While I love doing traditional photography, what separates me from other photographers is what happens after the image is captured.

Eric has been in love with photography since childhood, teaching himself black and white developing and darkroom at age 14. Since that time he's worked in photo labs, assisted commercial photographers and gone off on his own to free lance. Photography is a creative outlet and a professional passion.