Sydney Product Fotografen

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Fotograaf

Hoe ben je begonnen met fotografie?

I have always been passionate about telling a story or conveying an idea through images. As a corporate executive and working across international borders, I often relied on images to promote corporate messages in employee development programs and culture change initiatives. To de-stress from almost 20 years of corporate life, I picked up a camera and took time to stop, breathe and observe the world around me. Photography quickly became a passion and transformed my life. In 2008 (before the days of Instagram), I became very active on an international online photography community and received incredible training and mentoring from a number of talented photographers from around the world. I devoted all my time to learning the craft - through trial, error, experimentation and experience. One of my first projects was completing a 365 day project, photographing a toy robot every day for one year which had a substantial following around the world. To this day, I receive messages from people who fondly remember my tiny robot project and his story. I have since completed three similar personal projects. My photography has actively promoted awareness and raised funds to find a cure for Multiple Sclerosis. I was ranked in the top 10 fundraisers for the 2013 Kiss Goodbye to MS campaign. In 2014 I self-published a photography book to raise funds for a Vanuatu charity that builds schools and health centres in remote island communities. After several years of learning the craft, I turned my passion for photography into a small freelance business that caters to a broad yet loyal client base.

Wat vind je het leukst aan je werk?

What I love most about my job is the diversity of people I meet and the diversity of assignments that I am able to competently capture. For me, every photoshoot presents a unique opportunity to creatively and visually solve a "problem" for a client - whether it is commercial images to launch a new product, publicity photos to promote a talent; or to capture the special candid moments at an event. I love to hear about the story behind the product/ person/ event. I intentionally use that knowledge to shoot engaging images that reflect my client's story, that in turn this helps my client to connect with their customers, express their passion, or capture those special fleeting moments in their life's journey.

Wat zijn enkele van je favoriete plekken in Sydney om foto's te maken?

Not far from my studio, I have great access to rocky outcrops and bushland that overlooks the Sydney Harbour Bridge, harbour and city skyline. This would have to be one of my most favourite places to shoot - every day the colours are different and I am spoilt for choice about backdrops for my clients.

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