At Snappr, we help businesses get visual content more easily, with higher quality, and at scale. We use the best technology to connect visual content creators, such as photographers, videographers, and image editors, with businesses that need their skills to tell the story of their products and services through all forms of visual content.
We foster a culture of extreme ownership, empowering our team to excel as business owners. We're not just a team; we're a league of A-players dedicated to reaching peak performance. As an analytical creative, you'll thrive in our unrivaled environment, where technology meets creativity. We embrace diversity and invite individuals from all backgrounds to join us in revolutionizing the ecosystem of visual content, building a future where we help businesses drive growth and sales by telling better visual stories.
About the team:
Snappr is the largest on-demand marketplace for professional photography and visual content in the world. We are a team of driven, entrepreneurial individuals who are redefining how businesses create visual content. This is an awesome opportunity to be at the ground level of a rapidly growing product and to have a meaningful impact on its growth. The result of everything you'll do at Snappr is to help businesses create impactful visual content that helps them grow. Our rocket ship has a seat open just for you.
Job Overview
As a B2B Marketing Manager on the Demand Generation team, you will play a pivotal role in driving growth across multiple channels, including outbound email, paid media, and digital advertising. This hybrid role blends strategic email marketing with hands-on campaign management of paid ads across Google Search, Display, RollWorks ABM, and LinkedIn. You'll also lead performance tracking, reporting, and insights delivery to optimize Snappr’s SLG (Sales-Led Growth) and PLG (Product-Led Growth) efforts.You’ll partner closely with SDRs, sales leaders, and cross-functional marketing teams to execute high-impact campaigns that convert high-value B2B audiences including eCommerce, real estate, and enterprise segments.
Hybrid set up - we gathered for 1 week every 3 months
Key Responsibilities
- Email Outreach & Nurture Campaigns
- Own and execute the email outreach strategy for Snappr’s B2B offerings across multiple verticals.
- Develop, test, and optimize outbound email sequences using tools like Salesloft Clay AI.
- Create and manage email campaigns that align with sales funnel stages and business goals.
- Collaborate with product and other relevant teams to develop relevant messaging and segment-specific templates.
- Ensure email campaigns follow best practices, including compliance with CAN-SPAM, GDPR, and deliverability standards.
- Paid Media Campaign Management
- Strategize, launch, and manage performance marketing campaigns across:
- Google Search and Display Networks
- LinkedIn Ads
- Account-Based Marketing platforms like RollWorks
- Work with designers and copywriters to create compelling ad creatives tailored for B2B audiences.
- Monitor performance metrics across paid channels.
- Marketing Performance Analysis
- Build weekly and monthly reports to track campaign performance and marketing channel ROI.
- Identify trends, insights, and areas for optimization across email and paid channels.
- Propose data-backed recommendations to improve campaign results and guide budget allocations.
- Run A/B tests on ads, landing pages, and email variations to drive continuous improvement.
Qualifications & Experience
- 3–5 years of experience in B2B marketing, demand generation, or paid media campaign management, preferably in SaaS or tech.
- Proven expertise with email and CRM platforms (e.g., Salesloft, Outreach.io, HubSpot), advertising platforms (Google Ads, LinkedIn Ads), and ABM tools (e.g., RollWorks).
- Experience using analytics tools such as Salesforce, Google Analytics, HubSpot, Looker, or similar.
- Strong copywriting and content development skills, with an understanding of B2B buyer psychology.
- Analytical mindset with a deep understanding of marketing KPIs and data-driven decision making.
- Ability to manage multiple campaigns simultaneously and deliver results in a fast-paced environment.
- Familiarity with AI and automation tools for marketing optimization.
Compensation and Benefits
- 40K - 45K per year
- Company Equity
- 120 USD per month for professional growth
- The laptop will be provided
- 20 days PTO
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