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3 minute read - Sep 12, 2017

What's the Best Time of Day to Book Your Photo Shoot?

Not all natural light is created equal, and photographers end up working in not-so-ideal light all the time. Snappr Photographer Francois Whyte shares his best practices.

Natural light is the source of lots of misconceptions when it comes to photography. So what are your best and worst options to get the best light for your outdoor photos? Here are some explanations and some tips on how to make the most out of each of them.

Avoid Midday Outdoor Photography

Very often I have clients booking me in the middle of the day thinking having the sun high in the sky will get them better results. It's unfortunately a myth. The middle of the day gives off one of the least flattering effects of light there is.

Now, what if you don't have a choice and have to shoot in the middle of the day?

Here's a couple of tricks: book your shoot at a place with lots of shade, or book it on a cloudy day. Clouds act as a natural diffuser for the sun's light.

Aim for Golden Hour Outdoor Photography

Photographers swear by the golden hour. It is the first hour of light after sunrise and the last one before sunset.

If you're aiming at a more 'daylight' mood, plan your shoot shortly after (in the morning) or before (in the evening) the golden hour.

Something to Consider: Blue Hour Portraiture

Less known, the blue hour is the hour that comes directly before the golden hour in the morning, and directly after in the evening.

It can be a bit tricky to get good results as there is not as much available light. On the whole though, it's perfect for a very intimate feel.

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