Guest post by Snappr Photographer Francesco S.
The concept of personal branding has been around for quite some time now, and even though most people are familiar with it and its value, many still don't know how to apply some of its basic principles. Some professionals work hard to build a profile for themselves, but they fall short on one key element: the headshot.
1. Think about your story - Put simply, think about how you want the viewer to see you.
2. Plan your location - What's the background or environment you want?
3. Plan for the light - Make sure you choose a place that is well lit. Natural light is preferred.
4. Choose your camera - A good camera helps you achieve a better shot with less effort.
5. Choose someone to take the shot for you - Have someone ready to simply press the button.
6. Set up your camera - Turn off your flash as it gives a shiny and faint look to the skin.
7. Think portrait or landscape - Think about the channels where your photos will be used.
8. Rehearse your body positioning and shoot - It's a balancing act between unplanned and too staged.
9. Think quality - The care and attention to details you put in your portrait communicates professionalism.
10. Use a professional - They will know how to apply these principles effortlessly.
