Food
6 minute read - Jun 08, 2020

High-quality food photos can increase orders on restaurant delivery apps by 35%

Featuring high-quality food photos online can improve menu conversion rates by 25% and increase total food orders by more than 35% for restaurant delivery apps.
Marshall Pierce
Enterprise Partnerships

There are so many companies and platforms competing for users who are researching or ordering food online - Google Maps, Yelp, and search results just to name a few. Not to mention the large list of food delivery apps like Doordash, Grubhub, Caviar, etc. So how can a company stand out online and attract more users? The answer is simple: obtain more and better food photos than the rest of the competition.

High-quality food photos are the most sought after type of content demanded by users online researching or ordering food. Snappr commissioned a Google survey of 600 U.S. consumers and found that viewing pictures was considered 1.44 times more important than reading menu descriptions and 1.38 times more important than reading reviews!

Viewing photos online is the most preferred way to browse a restaurant’s menu when ordering food. Restaurant delivery apps should respond to this need and make sure they are using as many photos as they can on their platforms. Focusing on showing better food menus with more photos, and higher quality food photos, is a great way for a company to differentiate themselves and pull ahead of their competitors.

Increasing the number of food photos increases online orders and delivery app conversion rates. A study by Limetray shows that menu conversion rates increase by over 25% when menus use images. And Grubhub actively encourages its restaurant partners to upload photos to use in online menus, stating that food photos can increase online orders by 30% or more.

The restaurants that are getting the most online orders are the ones that have the best photos. A study by Deliveroo shows that the majority of online orders are going to restaurants that are using more photos in their online menus. Food photography matters. And having better photos will help restaurants and restaurant delivery companies win more customers and get more orders!

Investing in professional food photography is a critical move for restaurant delivery apps looking to remain competitive. Snappr, an on-demand photography service, specializes in professional photos and is the perfect way for restaurant delivery companies to consistently source high-quality food photos at scale. Snappr can help transform an online menu with stunning food photos like these.

With the nation’s largest network of professional food photographers, Snappr can provide companies with high-quality photos anywhere, on-demand, and with as little as 2 hours notice. In addition, every Snappr shoot is professionally edited, ensuring stunning pictures that are irresistible to diners and adhere to a delivery platform’s brand and format guidelines.

Ready to make a real impact on your bottom line? Contact Snappr’s enterprise photography team today to learn how we can provide high-quality food photography at scale.

About the author

Marshall Pierce
Enterprise Partnerships

Marshall Pierce leads partnerships for enterprise Food clients at Snappr. He has helped dozens of major players in the industry with their content strategy. He is available for a no-obligation consultation about your Food photography needs.

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