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There are so many companies and platforms competing for users researching or ordering food online —Google Maps, Yelp, and search results, just to name a few. Not to mention the large list of food delivery apps like DoorDash, Grubhub, Caviar, etc.
The Challenge of Standing Out Online
So how can a company stand out online and attract more users? The answer is simple: obtain more and better food photos than the rest of the competition.
High-quality food photos are the most sought-after type of content demanded by users online researching or ordering food.
The Power of Food Photos
Snappr commissioned a Google survey of 600 U.S. consumers and found that viewing pictures was considered 1.44 times as important as reading menu descriptions and 1.38 times as important as reading reviews!
Viewing photos online is the most preferred way to browse a restaurant’s menu when ordering food.
Photos Drive Engagement and Orders
Restaurant delivery apps should respond to this need by using as many photos as possible on their platforms. Presenting better food menus with more photos and higher-quality images is a great way for a company to differentiate itself and pull ahead of its competitors.
Increasing the number of food photos increases online orders and delivery app conversion rates.
A study by Limetray shows that menu conversion rates increase by over 25% when menus use images. And Grubhub actively encourages its restaurant partners to upload photos to use in online menus, stating that food photos can increase online orders by 30% or more.
The restaurants getting the most online orders have the best photos.
A Deliveroo study shows that the majority of online orders are placed with restaurants that use more photos on their menus.
Food photography matters. And having better photos will help restaurants and restaurant delivery companies win more customers and get more orders!
Investing in professional food photography is a critical move for restaurant delivery apps looking to remain competitive.
The Value of Professional Photography
Snappr, an on-demand photography service, specializes in professional photos and is the perfect way for restaurant delivery companies to consistently source high-quality food photos at scale. Snappr can help transform an online menu with stunning food photos like these.
With the nation’s largest network of professional food photographers, Snappr can provide companies with high-quality photos anywhere, on-demand, and with as little as 2 hours' notice.
In addition, every Snappr shoot is professionally edited, ensuring stunning pictures that are irresistible to diners and adhere to a delivery platform’s brand and format guidelines.
Ready to make a real impact on your bottom line?
Contact Snappr’s enterprise photography team today to learn how we can provide high-quality food photography at scale. Visit Snappr's services for restaurants and food businesses.
