5 minute read - Mar 21, 2022

How Deliveroo became the UK’s #1 food delivery platform by supporting restaurants with better food photos

How Deliveroo became the UK”s #1 food delivery platform by supporting its restaurants and why improving food photography should be a top priority.
Marshall Pierce
Enterprise Partnerships

Deliveroo, started in 2013, is the UK’s most widely-used restaurant food delivery platform. While many food delivery companies were launched in the years before it, none have managed to be as popular as Deliveroo. Part of what makes Deliveroo so successful is the proactive marketing support it gives to its membership restaurants [1]; and one of the most impactful ways that Deliveroo is helping partner restaurants is by supporting and encouraging the use of professional photos in online menus.

Food photos are what drives consumer behavior when ordering food or comparing restaurants online. In fact, Deliveroo states that having food photos for just 10% of a menu can increase online orders by 12% [2]! Other studies also support this: Grubhub states that having food photos on a menu increased online orders on their platform by 30% [3]. Deliveroo’s study also shows that having more food photos will greatly improve order rates: menus with more items photographed significantly outperform menus with only a few items photographed.

Snappr’s own studies have shown that food photos are 44% more important than menu descriptions and 38% more important than user reviews [4]. Improving the quality of food photos and increasing the number of photos shown on menus should be a top priority for any food delivery platform. The fastest way companies can get professional food photos for all their membership restaurants is to use Snappr.

Snappr is the largest network of on-demand photographers in the US, with food & restaurant shoots being the #1 specialty. Snappr does at-scale food photoshoots with multiple delivery partners across the globe and is the fastest, most reliable, and most flexible photography solution on the market. Snappr can get professional-quality photos anywhere, on-demand, and with as little as 2 hours notice. All Snappr shoots are also professionally edited, ensuring stunning pictures that are irresistible to diners while adhering to a delivery platform’s brand guidelines.

Check out these mouthwatering examples of Snappr food photography.

Ready to take your photography to the next level and make a real impact on your bottom line? Contact Snappr’s Enterprise Team to learn how we can provide professional food photos that are second to none.

About the author

Marshall Pierce
Enterprise Partnerships

Marshall Pierce leads partnerships for enterprise Food clients at Snappr. He has helped dozens of major players in the industry with their content strategy. He is available for a no-obligation consultation about your Food photography needs.

Let Snappr support your business photography needs

The form is only intended for customers. If you're an amazing photographer looking to apply to join the Snappr platform, head on over to instead.
Apply now
Snappr for Business is suited for companies needing 30 or more photoshoots per month. If you have less frequent shoot needs, self-service Snappr is the best solution for you.
Book now by self-service
Snappr for Business is suited for companies needing 30 or more photoshoots per month. If you are not at that level yet, book with regular Snappr.
Thank you! Someone from the Snappr For Business team will be in touch very soon.
Oops! Something went wrong while submitting the form.

Read more Snappr articles