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Deliveroo, which started in 2013, is the UK’s most widely used restaurant food delivery platform. While many food delivery companies were launched before it, none have been as popular as Deliveroo.
Part of what makes Deliveroo so successful is the proactive marketing support it provides to its membership restaurants; one of the most impactful ways Deliveroo helps partner restaurants is by encouraging the use of professional photos on online menus.
The Power of Food Photography
Food photos drive consumer behavior when ordering food or comparing restaurants online.
In fact, Deliveroo states that having food photos for just 10% of a menu can increase online orders by 12%! Other studies also support this: Grubhub reports that adding food photos to menus increased online orders on its platform by 30%.
Deliveroo’s study also shows that having more food photos greatly improves order rates: menus with more items photographed significantly outperform those with only a few.
Snappr’s Research and Solution
Snappr’s own studies have shown that food photos are 44% more important than menu descriptions and 38% more important than user reviews.
Improving the quality of food photos and increasing the number of photos shown on menus should be a top priority for any food delivery platform.
The fastest way companies can get professional food photos for all their membership restaurants is to use Snappr.
Why Choose Snappr?
Snappr is the largest network of on-demand photographers in the US, with food & restaurant shoots being the #1 specialty.
Snappr conducts at-scale food photoshoots with multiple delivery partners worldwide and is the fastest, most reliable, and most flexible photography solution on the market.
Snappr can get professional-quality photos anywhere, on-demand, and with as little as 2 hours' notice.
All Snappr shoots are also professionally edited, ensuring stunning pictures that are irresistible to diners while adhering to a delivery platform’s brand guidelines.
Check out these mouthwatering examples of Snappr food photography.
Ready to take your photography to the next level and make a real impact on your bottom line? Contact Snappr’s Enterprise Team to learn how we can deliver professional food photos second to none.
