Real Estate
6 minute read - Jul 08, 2020

Image quality and consistency are key factors in determining success for leading brands in real estate

How having a consistent aesthetic translates into success for real estate businesses.
Jordan Wright
Enterprise Partnerships

One of the most important assets for real estate is having high-quality photos and galleries. Having the best image content is essential to being able to sell effectively online, and this is supported by studies that show that homes with better photography sell faster and sell more. Even the National Association of Realtors stresses the importance of photography when it comes to selling online. A great looking gallery makes a website feel more professional, polished, and more reliable - all of which drives more engagement and more sales.

But how can companies improve their photos and galleries and great an even better experience? Here are some tips on how companies can improve their photos and the way they present their galleries to get the best results.

Make sure your images have a consistent look and feel

When customers use a real estate website they are primarily looking for photos. Companies need to make sure their photography is consistent across different properties. Photos should be consistent in what is shown in the frame, should be taken at similar angles, and should have the same look and feel.

Look at these example photos from motovo.com. The search results for Sacramento CA show home photos that look inconsistent and unorganized. Some photos have too much shadow, others cut off the roof, and one looks like it was taken with a low-quality camera. This all leads to poor user experience and damages the reputation of Motovo’s brand.

Compare the Motovo photos with photos taken from redfin.com. The search results for Sacramento CA from redfin.com shows a clear difference in photo quality. Redfin’s photos are better framed, are shot from the same angle, and have consistent lighting. This makes Redfin’s website feel more polished and creates a better experience of browsing between listings which helps Redfin better engage homebuyers on its platform.

Use a professional editing service

Professional editing can greatly alter a photo’s look and feel. Editing can help a photo look more vivid and alive, correct for brightness and shadows, or even enhance specific colors. This makes post-editing a great tool that can help companies create galleries with a specific look and feel that is more aligned with their brand.

Look at how mansionsutter.com, a luxury hotel in San Francisco CA, uses photos to reinforce the hotel’s brand and identity. The pictures are edited to emphasize gold and rich browns colors inside rooms and photos are subdued in tone. The photos look classy and refined which supports the hotel’s overall brand and help differentiate the hotel from its competitors, who offer more standard rooms.

Professional editing can also improve the consistency of photos taken by multiple photographers in different cities. Best of all, editing can be done after the shoot and can improve a company’s existing inventory of room and property photos.

Work with a photography solution that scales

Today’s users demand high-quality images and relying on images to make purchasing decisions more than ever. Companies cannot afford to fall behind and need a reliable photography solution to ensure they always have the best photos to view on their websites.

To get the best photos for real estate, companies should use Snappr to hire local professional photographers. Snappr has the world’s largest network of professional photographers and can get professional-quality photos anywhere, on-demand, and with as little as 2 hours advance notice. All Snappr shoots are also professionally edited by a single in-house team, resulting in professional images that are always consistent with your brand.

And with the best-in-category tools and API, Snappr is the fastest and easiest way for companies to manage shoots at scale. Ready to take your photography to the next level and make a real impact on your bottom line? Contact Snappr’s Enterprise Team to learn how we can provide professional photography that is second to none.

About the author

Jordan Wright
Enterprise Partnerships

Jordan Wright leads partnerships for enterprise Real Estate clients at Snappr. He has helped dozens of major players in the industry with their content strategy. He is available for a no-obligation consultation about your Real Estate photography needs.

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