One of the most important assets for real estate is having high-quality photos and galleries.
Having the best image content is essential to selling effectively online, as studies show that homes with better photography sell faster and sell more. Even the National Association of Realtors stresses the importance of photography when selling online.
A great-looking gallery makes a website feel more professional, polished, and more reliable — all of which drives more engagement and more sales.
But how can companies improve their photos and galleries and create an even better experience?
Here are some tips for companies to improve their photos and how they present their galleries to achieve the best results.
Make Sure Your Images Have A Consistent Look & Feel
When customers use a real estate website, they are primarily looking for photos.
Companies need to ensure their photography is consistent across their properties. Photos should be consistent in what they show in the frame, taken at similar angles, and have the same look and feel.
Look at these example photos from motovo.com. The search results for Sacramento, CA show home photos that look inconsistent and unorganized.
Some photos have too much shadow, others cut off the roof, and one looks like it was taken with a low-quality camera. This all leads to a poor user experience and damages Motovo’s brand reputation.
Compare the Motovo photos with photos taken from redfin.com.
The search results for Sacramento, CA, from redfin.com show a clear difference in photo quality. Redfin’s photos are better framed, are shot from the same angle, and have consistent lighting.
This makes Redfin’s website feel more polished and creates a better browsing experience between listings, helping Redfin better engage homebuyers on its platform.
Use A Professional Editing Service
Professional editing can greatly alter a photo’s look and feel.
Editing can help a photo look more vivid and alive, correct for brightness and shadows, or even enhance specific colors. This makes post-editing a powerful tool that can help companies create galleries with a specific look and feel that better align with their brand.
Look at how mansionsutter.com, a luxury hotel in San Francisco, CA, uses photos to reinforce the hotel’s brand and identity.
The pictures are edited to emphasize gold and rich brown colors in the rooms, and the photos are subdued in tone. The photos look classy and refined, which support the hotel’s overall brand and help differentiate it from competitors who offer more standard rooms.
Professional editing can also improve the consistency of photos taken by multiple photographers in different cities.
Best of all, editing can be done after the shoot and can improve a company’s existing inventory of room and property photos.
Work With A Photography Solution That Scales
Today’s users demand high-quality images and rely on images to make purchasing decisions more than ever.
Companies cannot afford to fall behind and need a reliable photography solution to ensure they always have the best photos for their websites.
To get the best real estate photos, companies should use Snappr to hire local professional photographers.
Snappr has the world’s largest network of professional photographers and can get professional-quality photos anywhere, on-demand, and with as little as 2 hours' advance notice.
All Snappr shoots are also professionally edited by a single in-house team, resulting in professional images that are always consistent with your brand.
And with the best-in-category tools and API, Snappr is the fastest and easiest way for companies to manage shoots at scale.
Ready to take your photography to the next level and make a real impact on your bottom line? Contact Snappr’s Enterprise Team to learn how we can deliver professional photography second to none.
